Spotify do Masterclass for artists on how to fight stream farming wahala

Di global streaming platform, Spotify, don dey double their effort to fight the gbege wey fake streaming dey cause for music industry.

Di global streaming platform, Spotify, don dey double their effort to fight the gbege wey fake streaming dey cause for music industry.

Fake streaming wey involve things like bots wey just dey run music on repeat or click farms still be serious problem for di industry.

As part of how dem wan take fight am, Spotify organise one Masterclass for artists to teach dem about different ways wey people dey manipulate streams and how e dey spoil market for real artists.

People wey talk for di Masterclass na big names like Andreea Gleeson (CEO of Tunecore), David Martin (CEO of Featured Artists Coalition), and Bryan Johnson (wey be Head of Artist & Industry Partnerships, International for Spotify).

Dem explain say fake streams dey cause wahala like:
– Make artist stats fake
– Mislead fans
– Make artist lose their royalty money
– And e even dey block real fans from connecting with dem.

Dem also talk say some artists no even know say dem dey use fake service — like people wey go promise “guaranteed streams” or quick playlist spot — but na red flag be dat, and e fit lead to punishment or ban.

Spotify say dem dey tackle di issue with advanced tech wey detect fake streams, manual review, and dem even dey work with other groups like di Music Fights Fraud Alliance.

Dem say education na key — once artists sabi wetin fake streams be and how e take work, dem go fit protect demself, make money properly, and make sure their music dey reach real people.

Di speakers yarn say instead of chasing fake streams and short-time hype, artists suppose focus on organic growth wey go last and help their career better in the long run.

Streaming manipulation still be one of di biggest headache wey music platforms dey face as more people dey stream online.

But streaming platforms like Spotify dey use strong tech and even manual review to catch fake plays — and dem don even reduce streaming numbers from songs wey dem catch for fraud.